◇ NAVIGATORLAB - DEMAND INTELLIGENCE
NavigatorLab maps who buys, when and why they buy, and what every space is worth. Evidence behind every where-to-play call.
Most teams answer it with guesswork.
Growth goes to the brands that see demand first.
◇ THE METHOD
Three layers make the map: the people who buy, the moments they buy in, and the spaces where the two meet. Each drawn from evidence.
01
TYPOLOGIES
Behavioural segments discovered in published category research and grounded in a publicly available 40-million-respondent personality dataset spanning 158 countries. Real clusters with real population shares, straight from the data.
02
OCCASIONS
The rituals, moments and mindsets that trigger demand: the big night in, the 3pm office lift, the motorway stop. Every occasion mapped, weighted, and tied to its share of consumption.
03
DEMAND SPACES
Cross a typology with an occasion and you get a demand space: a unique set of functional and emotional needs that a brand can own. Every space is sized in value and scored for growth. This is the map your competitors are missing.
◇ THE MAP
Typologies across the top, occasions down the side. Every crossing is a demand space, sized by the platform in an illustrative run on a real category: sugar confectionery in the United Kingdom. The bigger the circle, the more money in the space.
| Heritage Loyalists | Social Sharers | Mindful Moderators | Impulse Explorers | |
|---|---|---|---|---|
| Big Night In | 46 | 88 - largest demand space, £39.0M, 1.9% share, +12.4% growth | 24 | 30 |
| 3pm Office Lift | 18 | 26 | 52 | 34 |
| After-School Run | 32 | 20 | 10 | 72 - £23.1M |
| Cinema Ritual | 32 | 58 - £17.8M | 16 | 40 |
| Motorway Stop | 12 | 8 | 20 | 26 |
◇ THE PLATFORM
Name a category and a market. NavigatorLab researches, segments, sizes and illustrates the whole demand map in a matter of hours. What you get is a working platform: every screen below is live.
01 / TYPOLOGIES
Every segment gets a collectible watercolour card: motivations, media habits, retail channels, and an exact population share drawn from the publicly available 40-million-respondent dataset. Tap any card for the full profile.
02 / OCCASIONS
Each occasion carries its share of consumption, from the after-school corner shop run to the big night in. You see at a glance which moments carry the category and which are noise.
03 / DEMAND SPACES
Every intersection becomes a card with hard numbers: £39.0M for a quiet evening in front of the TV, £7.4M at the motorway services. Filter by value, share or growth.
04 / ANALYTICS
Growth, value and opportunity scores turn the map into a ranked agenda. You leave with a shortlist: where to play, in order.
◇ THE EVIDENCE
Every deck triangulates real search demand, published category research, and a global personality dataset. AI assembles it. An 11-step method keeps it honest.
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personality-test respondents
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countries of distribution data
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markets with live search-demand signals
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research steps behind every deck
◇ THE AGENT
Every deck is structured, sourced data, built to be read by machines as well as people. Connect your own AI agent and your demand map informs every answer it gives. Or ask ours: the NavigatorLab strategist answers where-to-play questions straight from your deck.
◇ NAVIGATORLAB STRATEGIST
Where should a challenger sweets brand play first?
◇ THE OUTPUTS
How big the prize is: population share and market value for every space.
Which spaces are accelerating, on a five-state scale from fast decline to fast growth.
The money at stake. Every space carries its worth in hard currency.
How well each space fits your brand's strengths and credibility.
◇ WHO IT'S FOR
◇ COMMON QUESTIONS
A demand space is the intersection of a consumer typology and an occasion: one group of people, in one moment, with a shared set of functional and emotional needs. Cross every typology with every occasion and you get a map of the whole category, with each demand space sized in market value. A brand can own a demand space.
Demand space analysis maps a category as a grid of typologies (who buys) and occasions (when and why they buy), then sizes every intersection in value. The output is a demand map: where demand concentrates, which spaces are growing, and which are underserved - the evidence a brand needs to choose where to play.
Start from evidence. NavigatorLab combines published category research, a publicly available 40-million-respondent personality dataset covering 158 countries, and live search-demand signals from 20 markets to size every demand space and score its growth. Where high value meets rising demand and weak competition is where a category grows next.
Book a 30-minute call. We'll walk through your category, look at how it's segmented today, and show where your fastest upside lives.
Prefer email? anton@lift-off.co.uk
